Analysis Of Coca Cola 's ' Open Happiness ' Essay - Cram.

This advertisement effectively communicates the feeling that Coca-Cola sought to pass on to its audience, which is that happiness is open for all. This Essay on Coca-Cola Open Happiness Advertisement was written and submitted by user Raquel Wilder to help you with your own studies.

Coca Cola’s “Open Happiness” is divided into two different parts. The bottom half is a white background with the red Coca Cola bottle in the center and the red caption “Open Happiness” underneath the bottle. Then the top half explodes a bright and colorful collage of cartoons and people.


Coca Cola Open Happiness Ad Analysis Essay

Coca Cola’s “Open Happiness” is divided into two different parts. The bottom half which is a white background with the red Coca Cola bottle in the center and the red caption “Open Happiness” underneath the bottle. The top half explodes a bright and colorful collage of cartoons and people.

Coca Cola Open Happiness Ad Analysis Essay

The shared sense of mission provides a unique appeal towards drinking Coca-Cola because it implies that Coca-Cola makes happiness an open thing that is available to everyone. The main appeal employed is the shared sense of happiness. As noted earlier, this was the flagship advert for the Coca-Cola open happiness marketing campaign.

Coca Cola Open Happiness Ad Analysis Essay

Coca-Cola’s main purpose is to inspire happiness to people all over, as well as make a difference in the world. Coca-Cola does not focus on only beverage products, but on the needs of their consumers, customers and franchise partners. Listening and observing is one of Coca-Cola’s main goals.

 

Coca Cola Open Happiness Ad Analysis Essay

In one of Coca-Cola’s advertisements, the company attempts to create a relationship between the product and consumer while displaying how the drink is a part of American culture. The idea that is being portrayed is meant to appeal to American interests by means of longstanding segments of American culture.

Coca Cola Open Happiness Ad Analysis Essay

In 2009, Coca Cola introduced “Open Happiness”, which was used to try to sell the beverage by giving “an invitation to billions around the world to pause, refresh with a Coca-Cola, and continue to enjoy one of the life’s simple pleasures” (Coca Cola History).

Coca Cola Open Happiness Ad Analysis Essay

The Coca-Cola ad has a teenaged girl that is drinking a cup of their soda and trying to make it look cool, so others will want to drink it and fit in too. With the use of strong imagery and vibrant colors, the Coca-Cola ad is more effective in attracting its target audience. The target audience for the Coca-Cola ad are teenagers and young adults.

Coca Cola Open Happiness Ad Analysis Essay

From 'Open Happiness' to 'Taste the Feeling': Coke's struggle with emotion vs function. Big advocates of 'feeling-based' work such as Wendy Clark and Jonathan Mildenhall have left Coke's marketing and a new, more rational strapline has been unveiled.

 

Coca Cola Open Happiness Ad Analysis Essay

Open Happiness for Coca-Cola Key Consumer Insights Coke's average consumer is both familiar and comfortable with social networking. Agree that advertising is the most effective to become aware of new products. Coke's market listen's and responds to opinion leaders. Target.

Coca Cola Open Happiness Ad Analysis Essay

Essay on Coca Cola Open Happiness Introduction Coca-Cola began in 1886, Dr. John S Pemberton created a soft drink that could be sold at soda fountains (Abbette, 2012). According to Abette (2012), Dr. Pemberton took the flavored syrup to his neighborhood pharmacy mixed it with carbonated water and received excellent feedback from those that sampled it.

Coca Cola Open Happiness Ad Analysis Essay

NEW YORK Coca-Cola is gearing up to convince the world that it should “Open happiness” via a new global ad campaign that also pokes fun at the cola giant’s closely held secret formula. A.

Coca Cola Open Happiness Ad Analysis Essay

The latest Coca-Cola slogan in Malaysia is “Buka Buka Keceriaan” (means Open Happiness) to emphasize the brand is bringing happiness and surprises to the nations. Recognition Consumers’ recognition of the brands is relatively important over the competitors brand depending on the degree of exposure customer toward the product.

 


Analysis Of Coca Cola 's ' Open Happiness ' Essay - Cram.

Coca cola changes slogan usually after ten years. Now their slogan is “Open Happiness” and they try to say that coca cola is for everyone and when you drink it you can open a window in happiness because coca cola makes you happy. “Coca-cola” is the most recognized word on the planet after “ok”.

Essay on Coca Cola Advertisements: An Analysis Of Coca-Cola Advertising - Coca Cola Advertisements “Good till the last drop!” Coca Cola a brand that dates back to the year 1886 and has been advertised all over the world for well over a century.

An analysis of the Coca Cola Company. 3184 words (13 pages) Essay in Business.. Coca Cola want to refresh the world and inspire the moment of happiness and cheerfulness. Coca Cola want to create its value and make a difference in the world (Coca-Cola, 2010).. Coca Cola company advertising target primary market of age between thirteen to.

Coca-Cola and Pepsi have been rivals since their introduction back in the early nineties when both were trying to dominate the market with their carbonated soft drinks. The brands were having worldwide ad war via video and print ads, with both Coca-Cola and Pepsi marketing trying to take first place.

The case is about Atlanta-based beverage giant Coca-Cola Company's global integrated advertising campaign 'Open Happiness'. The campaign was launched in the first half of 2009 in markets around the world with the aim of increasing sales of sparkling beverages of Coca-Cola.

On the other hand 8% answered that the advertisement was a little worse than others. This data shows that, like the previous analysis, the Coca-Cola “Open Happiness” advertising comes across to the majority of the viewers as just average or slightly above average. 4. Are You Currently Using This Product.